Lyft 🚗

Copywriting + Strategy

Lyft hired me to lead messaging across their multiple lines of business, including Lyft Rideshare, TBS (Transit/Bikes/Scooters), and Car Maintenance, via copy, strategy, and creative direction for in-app, OOH, email, blog, social, and more.

Goodyear x Lyft — Lyft Car Maintenance In-Store Signage 🛞

Lyft partnered with Goodyear for their Lyft’s in-app Car Maintenance service. They needed engaging in-store signage at physical Goodyear locations to entice and convert customers to book all their car maintenance needs through the Lyft app + Lyft Car Maintenance. Signage placements included floor and window/wall cling with scannable QR codes, and a smaller sticker version.

Lyft x Divvy—Chicago Bike + Scooter Rental Info and Evergreen Ad Panels 🚲 🛴

Lyft partners with Chicago Department of Transportation (CDOT) to provide Bike and Scooter rentals under the name Divvy. They needed all-new poster ad panels across the city: 1 General Info Ad Panel about Divvy and 3 Evergreen Ad Panels to engage first time riders to take their first ride.

Lyft’s New Scooter Rollout Launch 🛴

Lyft’s all-new, next-gen scooter was about to roll out. They needed multiple placements to support the huge launch. These included multiple customized versions of: emails, push notifications, takeover screens, in-app banners, and a blog post.