Kawasaki

Copywriting

Kawasaki: 2022 KLR650 Campaign Launch

Conceptualized and wrote a script for the commercial to reveal and launch the campaign for the all-new Kawasaki 2022 KLR650.

The Kawasaki 2022 KLR650 is a beloved bike amongst Kawasaki enthusiasts that was discontinued in 2018. This reveal commercial was a major and unexpected surprise.

With the campaign launching in the middle of the Covid-19 pandemic, the challenge that was put upon me was to craft a script that incorporated everything Kawasaki was asking for, adding adventure, thrill, a sense of journey—all without the actual bike, which was unavailable to use in the shoot due to production delays.