Amazon Prime Video

Copywriting

Panic

In addition to writing all copy for Amazon Prime Video’s PANIC campaign, I built the series’ in-world brand social voice.

Fans don’t want to just watch their favorite TV show anymore, they want to be fully immersed within its world.

Which is why I crafted an in-world brand social voice utilizing the only social platform mentioned in the series: Instagram. The insider voice & tone that I used for the campaign to navigate the fans through the world of Panic was from the POV of The Judges, the mysterious deciders of fate in the game.

I wanted this campaign to be a space for fans to live and breathe in the world of Carp, Texas, the setting of their new favorite show, Panic. With the Young Adult genre being a new vertical for Amazon Prime Video, I thank them for giving me the key to Carp.