Hulu

Copywriting + Creative Direction + Strategy + Concepts

My work is featured across all Hulu Brand platforms. I helped lead a team of creatives to create the new voice and tone of Hulu for their rebrand, brought to life across all their social platforms. A few of these examples below showcase my copy, creative direction, strategy, and large concepts across 360 campaigns to large scale concepts that were rolled out across the Hulu Brand on a 24/7 daily basis.

Snoop x Hulu: Time To Have Hulu Campaign

After I created a viral moment between Hulu and the city of Baltimore, Snoop Pearson, from HBO’s The Wire reached out to collaborate. For this partnership, I created and wrote a series of videos for Hulu’s Time To Have Hulu campaign, two of which are below, with a limited social series, currently in pre-production.

Hulu After Dark Campaign

For the Hulu After Dark Campaign my idea was to transform the Hulu Brand during the after hours to provide the freedom to cater to and engage with more mature audiences and content, returning the Hulu Brand to pure innocence by dawn, as if nothing had ever happened.

From ideation to pitching to implementation, I crafted the tone and voice and oversaw creative direction for Hulu’s Hulu After Dark in its inaugural week-long run alongside the promotion of the Hulu Original Film, The Binge. 

Hulu General

This section includes weekly concepts, ideation, creative direction, campaign pieces, and of course copywriting across the Hulu Brand platforms.